Adz On Hold Australia : www.adzonhold.com.au

	73% of all calls to business are placed On Hold.
	Of the 73% of callers who are placed On Hold, 64% hang up if On Hold for over 60 seconds without being maintained, 30% do not call back. (costly)
	90% of callers with silence or annoying chimes On Hold hang up within seconds, Music On Hold will add a further 30 seconds, Advertising On Hold keeps callers on line for an extra 3 minutes.
	The average caller is On Hold for 64 seconds. (twice as long as the average radio or TV ad ) This is the time, to provide information or promote your goods and services.

Market Research

Sales and Marketing Management Magazine

88% of callers prefer advertising on hold over dead silence.
76 % of callers prefer advertising on hold over listening to the radio.
16-20% of callers make a purchasing decision and 15 - 35% make extra purchases based on information they heard while waiting on hold.

Marketing Magazine

Advertising on hold results in a 45% increase in caller retention and a 20% increase in requests for additional products and services mentioned on hold.

Combined Telcos

The average small business receives 125 calls per day, 73% are placed On Hold for 45 seconds or longer resulting in hundreds of hours of hold time per year.

Average calls per day	125
Business days per month	22
Total calls per month	2750
Total callers placed On Hold (73%)	2010
Time On Hold (73% x 45 seconds)	32.85 secs
Total hours On Hold per month	25.09 hours
Total hours On Hold per year	301.25

[Based on a 5 day week. Small office environment up to 4 lines]

	16-20% of people purchase goods and services after hearing about them On Hold.
	15-35% purchase extra goods and services after hearing about them On Hold.
	The average executive spends 17 minutes of every working day waiting On Hold.
	The average person spends over 60 hours On Hold every year.


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