73%
of all calls to business
are placed
On Hold
88%
of callers
prefer advertising
On Hold over silence
The average small business receives 125 calls per day
73% are placed On Hold
for 45 seconds or longer which results in hundreds
of hours of On Hold time
every year.
22 business days per mth
2750 calls x 73%
= 2007 calls x 45 seconds
25 hours per mth equalling
304 hours per year.
the average
time a caller
spends On Hold is 64 secs
Average Hold Time, 64 seconds is twice as long as the average radio commercial.
Of the 73% of callers who are placed On Hold, 64% will hang up if On Hold for over 60 seconds without being maintained, and 30% do not call back. (costly)
Music On Hold will add a further 30 seconds to hold time. (average)
Advertising On Hold keeps callers on line for an extra 3 minutes.
90% of callers with silence or annoying chimes hang up within 60 seconds.
Advertising On Hold maintains callers and tells your callers you care.
Research Courtesy: Combined Telcos + Marketing Magazine 2013
16 to 20%
of callers
purchase what
they hear about
On Hold
Adz On Hold
results in a
45% increase
in caller
retention
15 to 35%
purchase extra
products they hear about
On Hold
